fbpx

McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

27 Mar 2019 ||

Appreciation : This rides on the “Already Known to All” strength coupled with the joy of “I know it”…The real dirty trick though, is the way the images make the viewer do just enough extra work to identify the item—serving up a little puzzle-solving dopamine kick while planting the seed that maybe it’s not such a bad idea to grab two all-beef patties on a sesame seed bun.

Read more :

https://www.adweek.com/brand-marketing/mcdonalds-and-tbwas-blurry-big-mac-billboards-are-totally-ingenious/

Spread the love

Leave a Reply

Close Menu