Post Date : 11 Apr 2019
Takeaways : Facebook saw 51% drop in reviews as they shifted from reviews to Recommendations.
TripAdvisor has been losing market share(since 2015) and saw 21% decrease in 2018
Hoteliers have increased their Response rate across the board
My Guess : #GOOGLE is likely to dominate the Reviews space for years to come. #TripAdvisor need to revisit their Strategy to stay relevant…all the best to them : Its a David vs Goliath !! [ Read On…]