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Indian Hotels launches new brand, SeleQtions. Aims for 50 in 5 Years

Indian Hotels launches new brand, SeleQtions. Aims for 50 in 5 Years

Post Date: 28 Apr 2019

Takeaways : While Vivanta will be led by new construction, SeleQtions will primarily be a conversion brand.

The positioning will be anything between upscale and upper-upscale, which is market driven.

Although they are part of the global subcontinent story, they are completely local in terms of customer needs and experience.

To get to 50 operational properties within five years. [ That’s an Aggressive Target. Cheers !! ]

Brand to do net 12 openings this year(all brands together)…

Read On : http://www.forbesindia.com/article/special/indian-hotels-launches-new-brand-seleqtions-with-12-upscale-properties/53021/1

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