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OTAs blame Google’s aggressive AD display for sharp drop in business

OTAs blame Google’s aggressive AD display for sharp drop in business
Flight in Hangar

Post Date: 017 Nov 2019 || Takeaways :  this was waiting to happen…soon or later >> Now that Google also started selling Hotel rooms, OTAs have an uphill task to 1) Advertise on Google to attract business 2) Compete with Google on pricing.

Expedia Group Inc. fell the most in 14 years on Thursday and TripAdvisor Inc. dropped the most in two years after the companies reported dismal third-quarter results and laid the blame on Google. Booking Holdings Inc.’s shares dropped 8%, too, wiping out a combined market value of more than $13 billion from the three online travel agents.

snippet >> //…One area of concern is vertical search, where Google uses its main search engine to promote its own industry-specific products over those of other companies….// Time to go all out to SELL DIRECT?? #SellDirect #Direct #HospitalityTrends #OTAnews

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